Categories

The use of high quality content that drives a brand's marketing message and increases overall revenue. The campaign must have a minimum of 3 platforms/channels for distribution.

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Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.

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Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.

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Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.

The use of mobile and all its features to drive a brand's marketing message leading to more awareness and higher overall revenue.

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Participants are advised to submit how they used the features of a mobile to achieve the marketing objective along with engagement stats.

The use of multiple digital mediums like banners, mailers, etc. to deliver a brand's message.

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Participants are advised to submit how they integrated different online platforms to achieve the marketing objective.

The use of emails and newsletters to drive a brand's marketing message with quantifiable stats to back up.

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Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of Performance Marketing to drive a brand's marketing message.

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Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI.

The use of User Generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.

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Participants are advised to submit relevant information including stats to strengthen their entries.

The use viral marketing to spread a brand's message.

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Participants are advised to submit engagement stats to highlight the virality of the marketing campaign.

The use of Podcasting and its corresponding platforms to spread and drive a brand's marketing message.

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Participants are advised to highlight how they successfully used podcast and its features to achieve the marketing objective.

The use of Data Analytics to execute or optimize a campaign.

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Participants are advised to highlight how analysis of the insights, engagements, and number-crunching helped in optimising a campaign.

The use of affiliates to further a brand's marketing message and increase in sales.

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Participants are advised to explain how affiliate marketing helped the brand achieve its target along with stats.

The use of Hashtags to optimise and popularise a campaign.

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Participants are advised to submit how they innovatively created and used hashtags. Engagement stats are mandatory.

The use of digital platforms to successfully launch a product.

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Participants are advised to submit how they innovatively used digital platforms to launch the product along with stats, if any.

The use of digital platforms to successfully launch a service.

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Participants are advised to submit how they innovatively used digital platforms to launch the service along with stats, if any.

The use of interactive content to engage users during a campaign.

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Participants are advised to submit how they converted/created an interactive piece of content and the engagement stats.

The innovative use of technology to drive a brand's marketing message.

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Participants are advised to submit how they innovatively used the particular technology or a mix to achieve the objective.

The use of CSR initiatives to drive a brand's campaign.

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Participants are advised to submit aim of the CSR initiative and its synergy with the brand along with any stats to help strengthen the entry.

The use of Programmatic advertising to drive a brand's marketing message.

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Participants are advised to submit relevant information including stats, if any, to strengthen their entries.

The use of aesthetically and functionally useful design elements to create or redesign a brand's website

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Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.

The use of aesthetically and functionally useful design elements to create or redesign a brand's native app.

Note:

Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.

The use of Facebook and its features to drive a brand's marketing message.