Categories
Reward excellence in voice search, application of structured microdata and more.
A campaign for a brand that has developed or increased the audience's awareness
The use of a Brand when it is seamlessly interwoven with another piece of content so as to further push it's core marketing message.
Note:
Participants are advised to submit the brief and execution of the brand integration. The video link has to be on YouTube.
The use of high quality content that drives a brand's marketing message and increases overall revenue. The campaign must have a minimum of 3 platforms/channels for distribution.
Note:
Participants are advised to submit relevant information including stats, if any, to strengthen their entries.
The use of CSR initiatives to drive a brand's campaign.
Note:
Participants are advised to submit aim of the CSR initiative and its synergy with the brand along with any stats to help strengthen the entry.
The use of Digital first video to drive a brand's marketing message.
Note:
Participants are advised to submit YouTube link of the video along with a PDF explaining the brief and execution of the video. Video views and engagements are mandatory pieces of information.
The use of email and newsletters to drive a brand's marketing message with quantifiable stats to back up.
Note:
Participants are advised to submit relevant information including stats, if any, to strengthen their entries.
Experience that embodies your brand, or an internal digital event that brings employees together, digital drives awareness, participation and engagement
The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.
Note:
Participants are advised to submit relevant information including stats, if any, to strengthen their entries.
The use of interactive content to engage users during a campaign.
Note:
Participants are advised to submit how they converted/created an interactive piece of content and the engagement stats.
Internal communication strategies like management blogs, video messages, live chats or employee apps that have met organisation's objectives
An effective lead-based campaign which has resulted in delivering quality prospects in a cost-effective and ethical way
A brand video that is not more than 120 seconds long and is digital first.
Note:
Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube.
The use of mobile and all its features to drive a brand's marketing message leading to more awareness and higher overall revenue.
Note:
Participants are advised to submit how they used the features of a mobile to achieve the marketing objective along with engagement stats.
The use of any (banners, page takeovers, rich media, etc) online display advertising
The use of multiple digital mediums like banners, mailers, etc. to deliver a brand's message.
Note:
Participants are advised to submit how they integrated different online platforms to achieve the marketing objective.
Best use of a tactic to create a measurable impact using promoted/paid search marketing
The use of Performace Marketing to drive a brand's marketing message.
Note:
Participants are advised to clearly explain the achieved targets through numbers in addition to the overall approach taken. They are advised to share Google Analytics or other analytics tool data. The jury will judge primarily on the basis of Spend vs ROI
The use of digital platforms to successfully launch a product.
Note:
Participants are advised to submit how they innovatively used digital platforms to launch the product along with stats, if any.
The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.
Note:
Participants are advised to explain the various SEO/SEM tactics used to achieve the campaign's objective.
The use of digital platforms to successfully launch a service.
Note:
Participants are advised to submit how they innovatively used digital platforms to launch the service along with stats, if any.
A brand video that is not more than 30 seconds long and is digital first.
Note:
Participants are advised to submit the brief, idea, and execution along with stats, if any, to strengthen the entry. The video link submitted has to be on YouTube.
Cutting edge digital tools to narrate a compelling and emotionally story
The use of aesthetically and functionally useful design elements to create or redesign a brand's native app.
Note:
Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.
The use of aesthetically and functionally useful design elements to create or redesign a brand's website
Note:
Participants are advised to submit the design guidelines followed along with relevant information that can help explain how the new UI/UX is different from the previous version.
The use of Data Analytics to execute or optimize a campaign.
Note:
Participants are advised to highlight how analysis of the insights, engagements, and number-crunching helped in optimising a campaign.
Best use of design and navigation as part of a website or an app layout
The use of Facebook and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
The use of Hashtags to optimise and popularise a campaign.
Note:
Participants are advised to submit how they innovatively created and used hashtags. Engagement stats are mandatory.
The use of Instagram and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
The use of Podcasting and its corresponding platforms to spread and drive a brand's marketing message.
Note:
Participants are advised to highlight how they successfully used podcast and its features to achieve the marketing objective.
The use of Programmatic advertising to drive a brand's marketing message.
Note:
Participants are advised to submit relevant information including stats, if any, to strengthen their entries.
The use of live streaming and/or real time video in any form to drive a brand's marketing message. It should be streamed and distributed by the brand's official channel only. For user generated videos, refer to Best use of User Generated Content.
Note:
Participants are advised to submit the original time of the video being streamed along with any relevant information that could help strengthen the entry.
The use of short-form video creation platforms like ZEE HiPi, MX TakaTak, Mitron TV, etc, to drive a brand's marketing message. Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats. The entries will be primarily judged on the marketing idea and execution and not merely leveraging the medium's features.
The use of multiple platforms to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used for each platform to achieve the marketing objectives along with engagement stats.
The innovative use of technology to drive a brand's marketing message.
Note:
Participants are advised to submit how they innovatively used the particular technology or a mix to achieve the objective.
The use of Twitter and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
The use of User Generated content in any form to further drive a marketing or initiate a brand's marketing campaign.
Note:
Participants are advised to submit relevant information including stats to strengthen their entries.
The use viral marketing to spread a brand's message.
Note:
Participants are advised to submit engagement stats to highlight the virality of the marketing campaign.
The use of Virtual Reality and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the concept, idea, and execution in the form of a case study along with any relevant stats.
The use of WhatsApp and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
The use of YouTube and its features to drive a brand's marketing message.
Note:
Participants are advised to submit the features they used to achieve the marketing objectives along with engagement stats.
A brand video that surpassed expectations in terms of views and engagement driving the brand's marketing message forward.
Note:
Participants are advised to submit the stats of the video.
Special Awards
Participants will receive scores for metals won:
Gold: 30 points | Silver: 20 points | Bronze: 10 points
The participant that receives the highest number of points in its class will receive one of the following titles:
Brand of the Year
Agency of the Year
(Example, a participant that wins a Gold, a Silver and a Bronze will have scored 30 + 20 + 10 = 60 points)
All participants will be automatically considered for one of these titles. They do not have to pay an additional fee.
In the event of a tie where two participants receive the same number of points, the one that has received more gold awards will be declared the winner.
Note: The individual brand would be considered for the award and not the group.